Criteria Loyalty
for Carré Noir
Criteria Loyalty was created in 1999 and has more than 15 of years of experience. They implement effective communication campaigns, giving high media coverage to each program with measurable results, providing customized solutions to the needs of every costumer. Carré Noir subcontracted Menage in order to carry out the brand design as well as the art direction of its communication. The selection of blue colour is not a random decision, as it is the colour of stability, trust, wisdom and seriousness, values with which Criteria Loyalty identifies itself.