Forns de pa Blats
for Kiss Retail
Forns de pa Blats is a group of bakeries located in Catalonia. Menage was commissioned by Kiss Retail to design and develop the corporate identity of the company, which agglutinates the world of bread, the enjoyment of its sensations and varieties, and traditional values that a bakery provides.
The symbol of the logo is an iconic synthesis of cereals. It is inclined and expresses origin. The retouching of the letters and the binding between T and S gives personality and differentiation to the brand transmitting the concept of unity.