Real Club de Tenis de Barcelona

The Real Club de Tenis of Barcelona, founded in 1899, is one of the world’s most famous tennis clubs, because of its history, tradition, services and facilities. Some of the best tennis players of Spain were instructed there, and it has been also the headquarters of the Torneo Conde Godó. Menage took part in the contest for their identity redesign, encapsulating the heraldic items of the brand and updating the logotype and the firm’s basic graphic elements, such as corporative stationary and merchandising. The main aim was to modernize the brand identity and ease the reproduction of its different communication products.